
NPD's video games market research covers physical, digital, & mobile gaming sales data, trends, & industry analysis based on point-of-sale & consumer panel. Ukie UK Games Industry Consumer Spend Valuation. was the . In , IAB released the below infographic from their ' Gaming Revolution' study. London : . This market research report identifies players like Activision Blizzard, Electronic Arts, Microsoft, Sony, and Tencent to be the key vendors in the global gaming.